October 17, 2012

Tata Safari Storme, the real SUV, hits the road

  • 140 PS power for easy driveability and swifter response
  • Opulent looks with ample space
  • Fuel efficiency of 14 kmpl
  • Starting price of Rs9.95 lakh (ex-showroom, New Delhi)

New Delhi: Tata Motors today launched the new Tata Safari Storme, combining luxury and comfort with raw power and supreme off-roading performance, which this 'Real SUV’ is known for.

Commenting on the launch of the new Tata Safari Storme, Karl Slym, managing director, Tata Motors, said, “In the Tata Safari Storme, we once again demonstrate Tata Motors’ commitment to customer centricity. We were the first to introduce SUVs in India. We now leverage our experience and customer understanding to create an ideal SUV for today’s motorists, who desire in their vehicle a perfect combination of versatility and luxury.”

Ranjit Yadav, president, passenger car business unit, Tata Motors, said, “The Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the real SUV.”

Neeraj Garg, vice president, commercial – passenger car business unit, Tata Motors, said, “The Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion.”

Power and performance
The new Tata Safari Storme is a refined beast delivering a performance of 0–100 km/hr in under 15 seconds. Its 2.2 L VariCOR engine, turbocharged with VTT (variable turbine technology), delivers 140 PS power and 320 NM torque, providing easy driveability, swifter response and lower NVH (noise, vibration and harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4x4 or 4X2 mode on the move. Yet it is highly fuel efficient at 14 kmpl in the 4x2 variant and 13.2 kmpl in the 4x4 variant.

The Safari Storme’s ladder frame chassis is constructed with advanced hydroformed members, for high load capabilities and robustness. Hydroforming enhances rigidity while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort.

The Safari Storme boasts best-in-class turning circle radius of 5.4 metre, making driving and maneuvering in tight confines absolutely easy. The ground clearance is 200 mm, with 26 degree gradeability. The new rack and pinion steering system offers perfect feel and accuracy, for a confident driving experience, especially at high speeds. Reverse parking system with audible and graphical representation on the antiglare IRVM (inside rear-view mirror), electrically operated power fold ORVM (outside rear-view mirror) with turn signals, enhance the driving experience.

Looks and style
The Tata Safari Storme has an all new front look grill, side cladding, new projector headlamps and an all new rear look. The bonnet now boasts of a power bulge, which gives it a sportier look. Aerodynamically designed spoilers, new pull-type door handles and ergonomically designed side foot-steps, ensure easy entry and exit. The tailgate trim comes in an all new guise of ergonomically designed grab handles and a spare tyre that is located underneath the vehicle. The new chrome-tipped twin exhausts add to the sporty demeanour of the vehicle and the newly designed roof-rails add to the muscular look.

Opulence and comfort
The luxurious, airy and beige interiors endow the Safari Storme with opulence. There is ample leg-space and headroom to accommodate the family and also plenty of luggage space.

The tilt-adjust (collapsible steering column), reclining front bucket seats with fore / aft adjustment position and lumbar support ensure fatigue-free long drives. The integrated 12V-gadget charging points are available on first, second and third row seats. The vehicle is equipped with a dual-AC with a separate integrated roof mounted blower for rear passengers.

The Safari Storme integrates in-mold graining technology, along with hand stitched leather steering for a real feel of luxury. An ergonomically shaped gear knob with chrome highlights, wooden accents on the dashboard and door trims, a new instrument cluster, chrome-lined speaker grills and inside door handles, all go a long way in enhancing the interiors.

The rigid ladder frame with hydro-formed construction provides structural strength to the vehicle. Crumple zones, side intrusion beams on all four doors, dual-SRS airbags and the collapsible steering column keeps passengers safe from all sides.

The vehicle has vacuum assisted independent hydraulic, ventilated disc brakes on all four-wheels and a 4-channel ABS with EBD, which helps in keeping the vehicle under control, during emergency braking conditions. In addition, there are features like the inertia switch and an auto engine immobiliser. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning light to warn other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.

The Safari Storme's price starts at Rs9.95 lakh (ex-showroom, New Delhi). The range is available in four variants: LX, EX, VX (4x2 and 4x4), in seven vibrant colours – Urban Bronze, Sardinia Red, Pearl White, Pearl Champagne, Astern Black, Arctic White and Arctic Silver.

The Safari Storme will be available in Tata Motors’ 282 dealerships and 33 exclusive UV dealerships.

The Tata Safari Storme comes with a warranty of three years or 100,000 km, whichever is earlier, extendable up to four years or 150,000 km.

The complete list of features is available on www.tatasafari.com and at https://www.facebook.com/tatasafari/app