June 10, 2008 | Financial Express
Tata Motors launches 3 HCVs in Jharkhand
Tata Motors on Monday launched two heavy commercial vehicles (HCVs) — a super turbo multi-axle truck and a Novus heavy-duty tractor — in Jharkhand besides soft launching a 49-tonne tractor-trailer meant for the high-end market.
Tata Motors, which has a 96% market share in heavy trucks/trailer/tipper segment in the state, is aiming to improve it further by selling the new Tata LPT 2516 super turbo truck and Tata LPS 4930 Novus tractor.
Th company claims that Tata LPT 2516 truck equipped with radial tyre will have "a sure-shot 10% fuel efficiency" over its competitors. An enhanced engine oil change at 36,000 km (instead of a normal 18,000 km) will also result in cost reduction.
"As fuel contributes to almost 70% of the total operating costs, we have a very distinct advantage over competitors in terms of mileage when it comes to this vehicle," said Habib Saleh, regional manager, eastern region, at the launch here.
Asked if hike in oil prices would impact sale of the new HCVs, Saleh said fuel efficiency would keep it lower.
The other launch, Tata LPS 4930 Novus 6x4 tractor, with a Cummins 'B' series 245hp engine, an Eaton gear box, a Meritor rear axle and an AC cabin, is meant to carry steel, cement and petroleum products.
The ex-showroom price of the truck is Rs 11.94 lakh, while Novus tractor will cost around Rs 21 lakh.
Tata Motors also soft launched Rs 33-lakh Tata LPS 4923 tractor-trailer, a 49-tonne vehicle fitted with a Cummins engine and a matching Eaton gearbox. The company is in direct competition with Volvo for this variant of HCV. In Jharkhand, Tata Motors sells HCVs through a network of four dealers.