December 2001 | Sujata Agrawal
Crockery with a touch of class
The Tata Ceramics range of crockery enhances the eating experience with its fine designs and versatility. No wonder people the world over, not to mention the President of India, dine off itCrockery that adds elegance to your dining table is a pleasant accompaniment to a spread of good food. And the fine bone china crockery from Tata Ceramics enhances the eating experience in more ways than one, which might explain why the president of India dines off its merchandise.
The Rashtrapati Bhavan is among a long list of residences where Tata Ceramics crockery is a part of the food habit. The company’s products combine sophistication with toughness, are highly resistant to hipping, and are easy to clean. This is the sort of crockery that can be used for occasions both ordinary and special.
Tata Ceramics products have a low-soluble, glazed finish that does not absorb moisture. The lead and cadmium content in them is far below internationally permissible standards. The company also manufactures mugs that come in all shapes and sizes. Some of these mugs have pretty pictures of animals, flowers and fruits on them, and others have colourful geometric designs.
Tata Ceramics introduces three to four designs for dinner and tea sets every year, and 16 new designs for mugs. Its products are bought by leading hotels and airlines and more than 95 per cent is exported, mainly to Britain, the United States, Italy, Australia and New Zealand. The company also manufactures specially designed crockery for Wedgewood, Royal Doulton and Churchill China in Britain.
Caring for your fine bone china
Oven, microwave and freezer use
Using the dishwasher
Hand washing and cleaning