Mumbai: Westside was awarded the 'The Most Admired Private Label Fashion Retailer of the Year’ at the Images Fashion Awards 2010, the feted fashion event of the year organised by IMAGES Group. The awards ceremony was the culminating event of the India Fashion Forum 2010 (IFF) held on January 29, 2010 at The Renaissance, Powai.

 

Westside has 90 per cent of its merchandise as private label brands and witnessed a growth of nearly 28 per cent in the retail space last year, despite the downturn.

On receiving the awards, Smeeta Neogi, head, marketing, Westside, said, “We are extremely happy and delighted to receive this appreciation as it reaffirms our belief towards the importance of customer engagement at every stage of merchandise development. This award serves as a great boost to our endeavour in understanding our customer requirements and delivering the best in fashion from India and international markets.”   

The Images Retail Awards followed strict international benchmarks in deciding the top honours with IRIS Retail Intelligence as knowledge partner and global consulting firm AT Kearney as the process approver. The selection process involved self-nominations as well as a countrywide poll to shortlist the nominees.