The covenant and the code July 2005 | Saloni Meghani Long before corporate governance became a buzzword in industry circles, Tata Steel was following the letter and spirit of the rules that define ethical business behaviour

Batting for the customer January 2005 | Sujata Agrawal It manufactures the tastiest of products, but that's not what makes Tata Tea a leader. Rather, it's the subtle art of consumer focus

Taking on the world July 2003 | R Radhakrishnan Tata Chemicals is gearing up to take on all comers in the age of the World Trade Organisation. That means an emphasis on customer satisfaction and efficiency

Putting the customer in the driver's seat May 2001 | Ananth Koovappady and Mohini Bhatnagar The philosophy at Tata Engineering's passenger car division places the customer on the highest pedestal. KA Anantharam and Mohini Bhatnagar explain how the company and the car continue to set new standards in the Indian automobile industry