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Sujata Agrawal
As one drives
into the city from Lusaka international airport, the
vista is one of verdant fields, interrupted occasionally
by small housing clusters. Lusaka is a still-developing
city of 1.3 million inhabitants, where multi-storeyed
buildings are steadily displacing elegant colonial houses
with big lawns. Rows of shops line the roads, peddling
a panoply of products, and glittering shopping malls
suggest a metropolis riding a booming economy. The Taj
Pamodzi fits just right in this advertisement for urban
renewal.
Visitors to the Taj Group's premier
hospitality property in Africa are greeted by a courtly
driveway that cuts through manicured lawns, stately
Jacaranda trees and colourful borders of flowers. As
you step out of the car after a 30-minute drive from
the airport, you enter a world of understated luxury.
The lobby is spacious and well appointed, but not outspokenly
opulent. Authentic African artefacts adorn the walls
and the carved tables. Sourced from local craftsmen,
these are more than mere showpieces; they are part of
the Taj's corporate social responsibility (CSR) programme
to encourage local craftspeople.
The hotel began in 1979 as part
of the state-owned National Development Corporation
and was operated by British Caledonian Hotels. In 1990,
the Taj Group signed a 10-year contract to manage the
hotel. When the Zambian government decided to privatise
the hotel in 1995, Tata Zambia picked up a 70 per cent
stake and the hotel was called the Taj Pamodzi. In 2003,
the property got a complete facelift to bring it up
to the superior standards of the Taj. The Atrium Design
Group of South Africa redesigned and refurbished the
rooms, restaurants, lobby, health club and the pool
at a total cost of $8 million. In June 2003, the new-look
Taj Pamodzi was opened by the president of Zambia, HE
Levy Patrick Mwanawasa.
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Each room and suite at the Taj
Pamodzi has its own little balcony. That little luxury
is complemented by creature comforts such as a tea /
coffee maker, a personal safe and a minibar. The toiletries
are tastefully arranged in a wicker basket, a signature
feature of Taj hotels worldwide. The business executive
rooms have a specially designed reading desk and include
valet service and a complimentary cocktail hour every
evening. The deluxe suites have an exclusive sitting
room, a dining area and a spacious work area; the bathrooms
here have a separate shower cubicle and a Jacuzzi. The
Presidential suite tops the lot with a Jacuzzi in the
balcony, which you can delight in while savouring a
panoramic view of Lusaka.
The hotel's three restaurants offer an eclectic choice
of cuisines. The Jacaranda Coffee Shop delivers everything
from juicy steaks and char-grilled kebabs to brick-oven
pizzas and braised ox-tail. Steaks 'n' Grills provides
for an intimate dining experience under an African thatched
roof while being serenaded by a jazz band. The menu
is continental, Indian and Zambian, and includes charcoal-roasted
quail and brochettes of crocodile tail. The Marula Bar
serves a heady array of exotic international wines,
cocktails and spirits.
A great place to relax is the
lounge next to the bar. The kettle is always on the
boil and one can count on a quick cup of tea (regular,
mint or herbal) as well as some spicy titbits to munch
on while listening to the soothing notes of a piano
player. A 24-hour fitness centre, swimming pool, squash
courts and a spa with three treatment rooms add to the
facilities on offer.
"This is a business hotel
and our customers are usually business people from the
mining industry or from agencies such as Unicef, WHO,
World Bank, UN and UNAID," says Anil Mohan, the
Taj Pamodzi's general manager. The hotel also has five
meeting rooms, including a boardroom. Theme nights based
on Indian or Zambian motifs are organised on request.
A business centre, high-speed Internet connectivity,
secretarial services and workstations mean that guests
can always stay in touch with work and office. The service
is vintage Taj: warm, hospitable, professional and comfortable.
Mr Mohan moved to Lusaka from
the Taj Lake Palace, Udaipur, in October 2003, and took
over as general manager when the property was in the
middle of its makeover. "Those were tough times,"
he recalls, "Room occupancy was down owing to the
renovation. The main challenge after the reopening was
to bring back customers." Occupancy is up to 59
per cent and Mr Mohan is confident the figure will rise
to 70 per cent by 2006.
Mr Mohan has put together a comprehensive
plan to increase revenue from food and beverages, in
addition to higher room occupancy. He plans to promote
food festivals at the restaurants and aggressively market
theme parties to conferences. Promoting the spa experience
and hotel's health-club memberships to local corporate
houses is another avenue being explored, as is marketing
alliances with airlines flying in to Lusaka. Apart from
luring customers online, he has proposed setting up
a sales office in Johannesburg to tap the enormous potential
that South Africa presents.
The year 2005 has been declared
'Visit Zambia Year' and Mr Mohan is working closely
with the Zambia National Tourist Board to bring in leisure
customers. Zambia has many national parks, which offer
great opportunities to view big game in their natural
habitat, apart from the spectacular Victoria Falls,
the highest waterfall in the world.
Mr Mohan leads a team of over
300 dedicated employees, of whom some 90 per cent are
locals. Like any other Taj hotel, various HR tools (employee-satisfaction
tracking, performance management systems, staff welfare
activities, etc) are applied to train, motivate and
encourage employees. "Our biggest challenge is
the distance factor," he says. "The challenge
is to stay linked." Operational processes and systems
are easily put in place, but it is the cultural link
the ethos of the Taj Group that must cascade
down and be understood by even the newest employee.
Fortunately, a lot of communication has started flowing
in from the corporate office. Mr Mohan holds video shows,
a town-hall-style meeting every two months, and regular
departmental meetings. News and events are posted on
the hotel's notice boards, and the intranet has helped
in bringing the property's employees together.
Grace Chilomo, who joined
the Taj Pamodzi as an assistant housekeeper (when it
was still the Pamodzi) and is today the executive housekeeper,
agrees: "We did not know much about the Tata Group
earlier. But now we visit the website and the intranet,
so we know what is happening in other Taj hotels. I
even get online help from housekeepers in other properties."
Brenda C. Kolala, senior sales and marketing executive,
has attended international sales and marketing conferences
in India. "There are a lot of things I learned
there which I apply in my dealings," she explains.
"I also train my people to do the same. It would
be nice to work in another Taj hotel because of the
exposure one can get." Kolala hopes the Taj Pamodzi
will one day host a prestigious international conference.
"The feedback from the market has been very positive
after the renovation. We have a better product now and
we are rightfully proud of it."
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