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The
Tata Group runs the world's second-largest branded tea
operation. Tata Tea and Tata Tetley are the two companies
that power the group's leadership drive in the worldwide
tea industry.
Tata
Tea
Tata Tea, among India's first
multinational enterprises, has a host of big brands. The
Tata Tea brand leads the Indian market in terms of value
and volume. With an area of 26,500 hectares under tea
cultivation, the company produces around 60 million kg
of black tea annually. The following are the major brands
in Tata Tea's portfolio.
Tata
Tea Premium: This is the largest-selling packaged
tea in India and also the largest brand in the Tata
Tea stable. The tea is procured by the company from
its own gardens and is available across the country
in pack sizes up to 1 kg.
Temptation:
This tea, made from handpicked tea leaves grown
in Assam in north-eastern India, offers connoisseurs
the best of taste and aroma. Temptation is sold in packets
of 250 grams.
Kanan
Devan: This brand is sold in the Indian states of
Kerala, Karnataka, Tamil Nadu and Goa. Kanan Devan has
been known for over eight decades and was launched as
a brand in consumer packs in 1985. The tea is procured
from Tata Tea's plantations in the Kanan Devan Hills
in Munnar, Kerala.
Chakra
Gold: A blend of high-quality Assam teas, Chakra
Gold is the No 2 brand in the premium tea market of
south India. It is available in sleek, trendy and extremely
attractive packaging.
Agni:
A strong tea that is available across India, Agni
was launched in the economy segment of the packaged
tea market and is today the top-selling brand in this
space. It is the second largest brand in Tata Tea's
portfolio (in volume terms).
For more information
and contact details, please see www.tatatea.com
or Tata
Tea profile
Tata
Tetley
A subsidiary of Tata Tea, this company offers a wide
range of international quality products such as round
tea bags, string and tag tea bags, and packet tea. Tata
Tetley's range of tea blends includes tea bags and packet
teas in Indian and international blends, and flavoured
teas such as Earl Grey, peach, lemon, strawberry and
blackcurrant.
Tata Tetley sells
over 60 branded products in some 40 countries worldwide.
It is the second-largest tea bag brand in the world,
the No 1 tea bag brand in Britain and Canada, and has
a significant market share in the United States, Australia,
Poland and France. Beyond these markets, Tata Tetley
is steadily growing its presence in Eastern Europe,
the Caribbean, Bangladesh, Pakistan and Russia. Tetley
has a customised portfolio of offerings for each country,
ranging from black, green, fruit and herbal teas, iced
ready-to-drink teas and an extensive range of exotic
speciality teas.
For more information
and contact details, please see
www.tetley.com
or Tata
Tetley profile
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