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The
covenant and the code
Long before corporate
governance became a buzzword in industry circles,
Tata Steel was following the letter and spirit
of the rules that define ethical business behaviour |
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Batting
for the customer
It manufactures the
tastiest of products, but that's not what makes
Tata Tea a leader. Rather, it's the subtle
art of consumer focus |
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The
quality quotient
Tata Consultancy
Services has made big gains by embracing the
Tata Business Excellence Model |
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Tata
brand holds the high ground
The latest edition of
a long-term survey involving a cross section of
Indians reveals the Tata marque soaring ahead of
rivals |
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Taking
on the world
Tata Chemicals
is gearing up to take on all comers in the age of
the World Trade Organisation. That means an emphasis
on customer satisfaction and efficiency |
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Treating
the customer as king
A brand can establish
itself in the minds of its customers only if it
can successfully gain their loyalty and trust. Ratan
Tata, chairman of the Tata Group, expands on
his vision of what Tata companies must do to create
a unified brand that is a class apart from the competition |
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Where
quality is king
Tata Engineering,
with its recent quality improvement project, has
come to understand this better than most
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Packaging
a new punch
Bhushan Raina
has used the Tata Business Excellence Model template
to engineer a turnaround of the Tinplate Company
of India |
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Standing
out, standing apart
The JRD QV Award
is the pinnacle of an in-house process that recognises
and rewards business excellence among Tata Group
companies. In this address at the latest edition
of the awards function, Group Chairman RatanTata
celebrates the blossoming of an idea whose time
had truly come |
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Driving
business excellence
The stated goal of the
Tata Group is to secure positions of leadership
for its companies in the industries they operate
in. Driving this ambition is the quest for business
excellence across all enterprises within the group,
and one of its chief navigators is G. Jagannathan,
CEO of Tata Quality Management Services. An interview |
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Putting
the customer in the driver's seat
The philosophy at
Tata Engineering's passenger car division places
the customer on the highest pedestal. K. A. Anantharam
and Mohini Bhatnagar explain how the company and
the car continue to set new standards in the Indian
automobile industry
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