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‘We
want to give our players international exposure’
Times of India -
Dec 28, 2002
R.
Gopalakrishnan
Executive Director, Tata Sons
On the Tata Open tennis tournament in Chennai
Why
did Tata choose to market and promote tennis?
That's
because tennis, like the Tatas, has heritage. Tennis
was first referred to in writing as early as 1399 in
a poem by John Grower. Wimbledon was held in 1877, the
same year Queen Victoria inaugurated Jamsetji Tata's
Empress Mill at Nagpur. Because like Tatas, for over
100 years, tennis has been vibrant with rich personalities
from the theatrical ‘Big’ Bill Tilden to the cool unruffled
Bjorn Borg.
Why have you been unable
to attract top players like Andre Agassi and Pete
Sampras?
Over the past few years men's tennis has seen great
equalisation. It is no longer about a handful of players
who win the bulk of the tournaments. Instead, of the
world's top 100 players, any one can win on a given
day. The cut off ranking for Tata open 2003 is 115 the
lowest in its history, which means that all entrants
are world beaters. The field is of the highest quality,
with names like Mark Philippoussis, Guillermo Canas,
Paradorn Srichaphan.
Will you extend the
tournament to include women's tennis in the future?
Tata's is interested in promoting tennis, and has
no desire to restrict women tennis players from the
tournament. Tata wanted to host a global event, so we
chose an ATP open tour. Unfortunately no women players
have been participating in this event.
Tata Sports claims
to have nurtured nine world champions, and 41 Asian
Games winners. Can you repeat the success with Indian
tennis?
When Ramanathan Krishnan reached the Wimbledon semi-
finals, many felt that that this was as far as Indian
tennis could go. Yet, Lender Paes has won several Grand
Slam doubles titles, and an Olympic medal. This is due
to his international exposure. We are trying to provide
this exposure to our players. Of course, we have no
plan to create a champion by a given date. We simply
promote tennis because it is consistent with our image
and heritage.
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