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Reaching
out to children with learning disabilities
Leveraging core competencies in project management
and teaching, Tata Interactive Systems has
forged new paths in the field of learning disabilities |
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Encourage,
enable, empower
The second global Tata Interactive Systems
Learning Disability Forum 2007 held in Mumbai
seeked to encourage, enable and empower all those
who have to deal with learning disabilities on
a day-to-day basis
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All
for a cause
The belief that the business of business is
to create wealth for the progress of the nation
and the well being of the community is the fundamental
principle on which the Tata Group has been
built. It is this lodestar that has guided the
Groups social development activities in
the years before and since India gained independence
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Trustee
to the community
Tata Steel
has evolved, over the years, an encompassing culture
of social responsibility that not only sustains
but also enriches the lives of the communities it
supports |
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A
happy homecoming
In keeping with
its promise to the people of Nagapattinam, devastated
by the killer tsunami that hit the Tamil Nadu coast
in 2004, the Tata Group has helped rebuild
not only their homes but also their lives |
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Generating
more than power
Tata Power's
unique CSR initiatives in Lonavala have created
awareness about forest preservation and the environment,
as well as provided employment opportunities to
villagers living in the catchment areas of its dams |
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Leading
with thread and needle
With a little help
from Tata Chemicals' community initiative, TCSRD,
the rural women of Okhamandal have utilised their
ancestral skills to bring colour into their own
as well as others' lives |
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A
prize catch
Instead of a handout,
hold out a helping hand. That's the principle which
enabled the Taj Group to transform a group
of ordinary Mumbai fisherwomen into a crorepati
collective business enterprise |
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Sentinel
of the sea
Instead of killing
the vulnerable whale shark, fishermen on the Gujarat
coast now protect it, thanks to an innovative campaign
initiated by Tata Chemicals |
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The
heart of tea
The Tetley Group
has a long-standing tradition of embracing its responsibilities
to the communities and environment in which it works,
across the globe |
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Rising
after the deluge
The recent Mumbai
floods wreaked havoc on the city and its people,
resulting in huge losses of both life and property.
In response, various Tata organisations came
together to offer a helping hand to those affected
by the devastation |
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Building
homes, building lives
Nine months after
the tsunami struck, Tata Relief Committee's
reconstruction and rehabilitation efforts are still
going strong |
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Wave
of relief
Drawing on people and
resources from across the Group, the Tata Relief
Committee has been working overtime to help
rehabilitate those devastated by the Indian Ocean
tsunami |
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And
thanks for all the fish
The Taj Group's
community development programme in Chennai took
a Piscean turn when it found a different sort of
supplier for its seafood requirements: women self-help
groups. And that was but the beginning |
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Housewives
incorporated
The cooperatives spawned
by Tata Motors provide extra income to employees
and their families. In return, the company gets
a variety of products, from cables for its vehicles
to chapatis for its canteen |
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The
chimes of cooperation
It started with rotis
and laundry services before progressing to bracelets
and alarm clocks. Titan's community workforce,
comprising mostly women, are the harbingers of a
timely revolution |
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A
cover for the countryside
Tata AIG's rural
life-insurance thrust has made premiums and policies
part of the lexicon and daily life of many village
communities |
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Learning
liquid lessons
A Tata Chemicals
initiative to ease the water woes of 27 Gujarat
villages shows how technical expertise combined
with people involvement can open the floodgates
to change |
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Grapes
of warmth
With self-reliance
rather than charity as its central theme, a comprehensive
rural development programme undertaken
by Tata Motors has transformed the character
of 22 villages in Pune district
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Silver
lining in a rural cloud
Tata Steel's
social development initiatives have made a significant
difference to the lives of some of Jharkhand's poorest
communities |
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40
hours to literacy
A path-breaking project
initiated, developed and conducted by Tata Consultancy
Services is using computers to help adult illiterates
learn the most basic of the three Rs: reading. More
remarkable is its potential to lift India's literacy
rate in record time |
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Able
and willing
An institution fostered
by Tata Tea amid its plantations in Munnar
is showing disabled children how to make the most
of their abilities |
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Shepherding
empathy into town
Tata Steel's
Aids-awareness initiatives and Tata Motors'
anti-leprosy crusade have made Jamshedpur more aware
of the two diseases, and kinder and gentler towards
those suffering from them |
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Spreading
the community cheer
Quietly but surely,
several companies in the Tata Group are making a
mark in improving the well-being of the communities
they are connected to |
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Postcards
from the frontiers
Fuelled by the Tata
Chemicals Society for Rural Development, self-help
groups have become vehicles for women's empowerment
in a variety of ways
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Measuring
up to the development challenge
The Tata Index for
Sustainable Human Development is a trendsetting
attempt to map and measure the social development
endeavours of Tata Group companies |
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A
village comes of age
The M. S. Swaminathan
Research Foundation, with support from the Tata
Group, is helping rural residents around Pondicherry
discover the marvels of technology |
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High
on hygiene
A sanitation project
initiated by Tata Motors with support from
the Jharkhand government and Unicef has transformed
the healthiness quotient of a group of villages
near Jamshedpur |
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From
rehab to rebirth
The Tata Relief Committee's
initiative to help those devastated by the
Gujarat earthquake is a shining example of altruism,
partnership and commitment |
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When
the leader cares
Corporate governance
is being acknowledged as a significant promoter
of business interests. Dr J. J. Irani, director,
Tata Sons, elaborates on how the Tata Group is no
stranger to the concept of doing good to society |
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With
a little help from friends
Bonding, caring and
sharing is what defines Maitree, a forum that unites
the wider TCS community employees
and their families through a variety of activities |
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A
heritage of helping
Voltas, true
to the Tata tradition of service, has long regarded
participation in community development initiatives
as a vital element of its makeup. The company's
'corporate volunteering' efforts, with more than
100 employees on board, prove that community service
makes eminent business and social sense |
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Rallying
together for ACTS of love
Helping the community
has been central to the Tata way of functioning.
Rallis epitomises this commitment through
the various social development projects it undertakes
to help the less privileged |
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The
colour of ability
Aranya, a Tata Tea
community development project in Munnar that
is involved in the art of natural dyeing, helps
disabled youngsters walk tall by making them self-reliant
and productive members of society |
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Hospitality
of the community kind
Being king of the Indian
hospitality industry has fetched the Taj Group
of Hotels plenty of material success. With the
'Taj in the community' initiative, the group has
complemented its corporate achievements with a humane
vision that is aimed at helping society's less privileged |
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TCCI
brightens Alur childscape
The children of the
MVF School at Alur, near Hyderabad, have a better
life to look forward to thanks to the commitment
of seven Tata companies. This initiative of the
TCCI regional group is an inspiring example
of companies working together for the social transformation
of an underprivileged community |
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A
new lease of life
Deep inside Munnar,
home to Tata Tea's operations, Christabelle
Noronha comes across Srishti, a community welfare
centre that really cares for the flora and fauna
and helps the physically and mentally challenged
to lead normal lives |
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The
business of give and take
For business to have
a larger purpose, the pursuit of profits must go
hand in hand with a commitment to society. R.
Gopalakrishnan, the executive director of Tata
Sons, explains why this issue has more resonance
than ever before and provides two sterling examples
to show it can be achieved |
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Serve
and deliver
Innovative ideas are
as great a help as any in making community service
initiatives successful. And many of these new concepts
could be made to work in Indian conditions
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