|
R. Gopalakrishnan* shares his
views on the three Ps of business: productivity, progress
and people, and the importance of managing each well
 |
I feel honoured to deliver this
lecture in the memory of a true son of India, and a
fine gift to the nation from the House of Tatas. Among
the speakers who have delivered this lecture so far,
I might well be the first person who did not know him
personally. But I have learnt about him while preparing
for this lecture. Today is his 99th birthday, so we
begin his centenary year. He achieved international
recognition in the field of employer-employee relations
through his participation and leadership in the ILO
and International Organisation of Employers. At the
condolence meeting in Bombay House in 1989, JRD Tata
said of him, "Naval had a modern mind, and was
always responsive to change." Clearly, he was sensitive
to the role of people and organisational change. That
is why I feel it appropriate to touch upon the productivity,
progress and people aspects as our entire nation undergoes
transformation. The challenge at such times is to extract
the honey without injuring the beehive or the bees.
Hence, the title. I would like to speak about how and
when the concept of productivity entered the management
lexicon, what deregulation has done to Indian productivity,
what have been our own experiences at Tatas, and a concluding
part on the challenges of keeping companies young.
 |
Industrial growth and productivity
|
| |
Centuries ago, economic
prosperity in India was achieved through higher
production by deploying more land and labour.
Thus, the fertile soils of the Indus and the Ganges
encouraged the development of a vast agricultural
economy. The pressure to innovate and increase
output through productivity was not strong in
a land-abundant India. Not so with China1,
for example, where there was less arable land
than India but a similar size of population. The
Chinese were compelled several centuries ago to
innovate and develop methods of agriculture to
extract more yield from the same land. To this
day, China produces significantly more food than
India with less cultivated land.
Turning from agriculture
to industry, there is a similar pattern. In the
last two centuries, economic growth in several
countries has been stimulated by productivity
increases rather than merely production increases.
Throughout the Asia Pacific region, the post war
boom was stimulated by a happy combination of
factors a spectacular rise in industrial
productivity, an export orientation, and the adoption
of new technologies2. In fact, the
growth rates of industrial output achieved by
these countries have exceeded the growth rates
achieved by developed countries 100 years ago
at their corresponding stage of development. The
pattern of postwar industrial development has
been to compress the cycle into a shorter time
frame.
However, Indian industrialisation
has been characterised by a weak influence of
productivity as a factor in growth. It seems that
the largest single contributor to industrial growth
in India has been the accumulation of physical
capital3. Industrialisation had three
distinct phases: the first lasted from the early
1950s till 1966, when growth proceeded at a fast
pace of about 8 per cent pa. The growth leaders
were heavy industries like metals, machinery,
chemicals and paper. Consumer goods grew rather
slowly.
The second phase lasted
from 1966 to 1980, during which period growth
dropped to 5 per cent pa. Metals, machinery and
like items slowed down, but there was a somewhat
better growth in consumer goods industries. By
the end of this second phase in 1980, the over-restrictive
and self-defeating nature of the regulatory framework
began to be evident and there appeared the first
signs of deregulation. Mrs Gandhi declared 1982
as 'productivity year'. Industrial policy permitted
133 per cent of highest production to be produced,
and the decontrol of cement and fertiliser industries
accelerated. During the third phase from 1980
to 1991, in a sort of turnaround, industrial growth
picked up back to the levels of the first phase.
The third phase was characterised by especially
fast growth in consumer durables and some capital
goods such as electrical machinery.
These developments most
likely reflect the prevalent thinking of those
times. It was fashionable in the 50s to think
of savings and investment rates as the main determinants
of growth. Productivity was perhaps regarded as
a given technological parameter. Looking back,
it seems as though there was little concern among
policy makers for the efficiency with which capital
and labour were used, or for ways of improving
productivity through organisational or technological
upgradation. Influenced by the emerging concept
of Total Factor Productivity (TFP), a number of
exercises were done in the 80s on the TFP growth
of Indian industry. TFP growth is the residual
of what is over and above the growth attributable
to the inputs, i.e. materials, labour and capital.
This residual arises because of technology (new
machines) and organisation (how people work).
To put it in less arcane language, output equals
materials plus labour plus capital plus techno-managerial
inputs.
By the early 90s, at least
nine studies had been published on the TFP growth
for Indian industry for periods from 1946 to 1986.
Every single one of those nine studies showed
that the TFP growth of the Indian industry was
negative or mildly positive. What this means is
that growth of industrial output has been achieved
by us largely through increased materials, labour
and capital inputs, and there has been little
or no contribution to the growth from techno-managerial
inputs. Now this is quite a stunning statement
to have to accept! But it is true. Experientially
also, such a statement does not appear to be out
of place as one reflects on the state of efficiency
and competitiveness of Indian industry right up
to the early 90s.
|
 |
Deregulation
and management |
| |
Due to deregulation
in the last decade, the industrial economy has
seen increased competition, a weaker effect of
the public sector and an outward orientation through
higher foreign trade intensity. All of us have
lived through this decade with fear, wonder, adjustment
and hope.
As managements of
companies try to cope, what is the evidence that
their collective techno-managerial capability
is positively reflected in the industrial economy?
My colleagues in the Tata Department of Economics
and Statistics (DES) have completed a rather contemporary
study4 to assess the impact of economic
reforms on productivity trends. If techno-managerial
inputs have been effective, then it should reflect
in a fillip to the TFP growth rate. This could
have happened in the aggregate or in segments.
The study compared a pre-reform decade with the
post-reform decade in the National Factory Sector
(public and private) based on the Annual Survey
of India (ASI) data. It also evaluated the performance
of the private manufacturing sector (774 companies)
based on CMIE / Prowess data. Two headlines:
(i) In the national factory
sector as a whole, TFP growth has increased from
a meager 0.68 per cent pa to 0.97 per cent pa.
This is better than before, but way behind what
the industrial economy needs. Perhaps it takes
time to see a significant shift in the whole sector
quite so soon. This is corroborated by a study
published by Marcel Timmer of the University of
Groningen. India had a TFP of 15.4 per cent of
the US in 1987 and 17.2 per cent in 1997.
(ii) Viewing separately
the private manufacturing sector during 1992-2001,
the TFP growth at 2.56 per cent is higher than
the national factory sector as a whole. Further,
the top 50 private manufacturing companies have
shown a TFP growth of 3.31 per cent, quite an
impressive figure, clearly suggesting the positive
influence of techno-managerial inputs into the
business. Though it is a biased comparison of
India's best with others' average, it is reassuring
to note that the TFP growth of our best 50 compares
well with the average rates of 4.5 per cent achieved
by countries like South Korea and Malaysia. This
means that someone in India is getting it right!
None of this should come
as a surprise. Clearly there is a huge churn with
the most adaptive companies responding successfully
to the challenge of increased productivity while
a huge mass is convulsing and learning how to
respond. This means that deregulation is indeed
working by compelling industrial firms into the
path of productivity improvement. For many years,
our culture has not been very productivity oriented,
in agriculture until the Green Revolution and
in industry until the 90s. Therefore, this evidence
of a techno-managerial transformation underway
is significant. It demonstrates a changing mindset
in our country.
It was only a hundred years
ago that for the first time Frederick Winslow
Taylor5 studied manual work and the
worker. At that time, he questioned the well-understood
concept of craft skill and demonstrated that manual
work was a series of simple motions. From David
Ricardo through to Karl Marx, it was accepted
that there were enormous differences in skill
between workers, but there were none in respect
to productivity other than between hard workers
and lazy ones.
'Productivity' as an idea
did not exist; indeed, the word 'efficiency' entered
the management lexicon about a hundred years ago,
thanks to Harrington Emerson, who viewed efficiency
as a 'natural' rather than a 'mechanical' concept.
The most important, and indeed truly unique, contribution
to management in the 20th century was the huge
increase in the productivity of the manual worker
in manufacturing. The most important contribution
that management needs to make in the 21st century
is, similarly, to increase the productivity of
the knowledge worker. Thus, the Indian manufacturing
sector is facing and coping with the central challenge
of the management profession all over the world.
What an exciting time to be a manager in India!
The history of the auto
industry6 reveals anecdotes and vignettes that
embellish this point about techno-managerial value
additions to production output. A 1915 survey
of the Highland Park workers in Ford revealed
that workers spoke more than 50 languages and
that many of them could barely speak English.
How could this army of strangers co-operate to
produce a greater volume of a complex product
like the Model T?
In 1949, a collapse in
sales forced Toyota to terminate a large part
of its workforce, resulting in a strike. Eiji
Toyoda became president and he entered the 1950s
with a long trip to the US. Later, he reminisced,
"They let me see every step of the operations
the
gap between their production and ours was so enormous
that although I found the knowledge useful, it
was not possible to apply their methods right
away." Back in Japan, Eiji Toyoda and his
production genius, Taiichi Ohno, concluded that
the US-style mass production would never work
in Japan. From this tentative conclusion was born
what the world has come to call the Toyota Production
System or Lean Manufacturing.
Honda, which was a tiny
upstart in the auto industry7 in the 1960s, continues
to grow in an industry in which the belief is
that unless you are massive, you cannot survive.
Honda's "way of managing" has always
emphasised innovation. Honda's plant in Maryland,
Ohio was among the first plants in the US to be
ranked among the most efficient auto factories
in the world. This woke up the auto industry because
it demonstrated that it was Honda's method of
organising that gave Honda its advantage.
When China joined
the WTO in 2001, it was expected that the domestic
car industry would get a huge shock. The reality
has stood conventional wisdom on its head. Unheralded
Chinese companies have been very successful, and
the big international players like Volkswagen
have been surprised. Likewise, in India. Only
three years ago, India was considered uncompetitive
and lacking scale in automobiles and components,
but today, the scenario somehow looks different.
|
Page
2

|