Ethics, integrity,
social consciousness, fairness — it is no surprise that
the values Ratan Tata prizes are those dear
to the conglomerate he leads. The chairman of the Tata
Group isn't one for talking much about himself, but
turn the topic away from the personal and the clarity
and conviction of his views are apparent.
In this interview with Christabelle
Noronha, the 64-year-old chairman talks about matters
off the beaten business track: the people who have influenced
him, what puts him off, the Tata legacy for future generations,
and the difference between the good ol’ days and now.
Tell us something about
the people who have shaped your thinking.
One very important person who shaped the way I think
is JRD Tata, who I worked with in varying degrees of
closeness. There have been others, some of whom I have
personally known. I admired John F Kennedy when I was
in college; I never met him but his thinking influenced
me in many ways.
Then there are men such as Professor
Amar Bose*, a person with high ideals and a strong value
system. I have known him closely for many years, have
shared many things with him and have great regard for
him. He has had a profound impact on my thinking. Another
name that comes to mind is that of Jean Riboud, the
former chairman of Schlumberger**, with whom I
had a close personal relationship.
There’s a common thread these
people share — strong values. They have integrity of
a high order and a very forceful social consciousness
in terms of what their corporations do. In addition,
they are warm, thoughtful and caring human beings.
What quality in an
individual do you admire most?
It’s the qualities I spoke about in those who have influenced
me. Additionally, I admire people who are very successful.
But if that success has been achieved through too much
ruthlessness, then I may admire that person, but I can’t
respect him.
How have you put these
qualities into use in business?
Business, as I have seen it, places one great demand
on you: it needs you to self-impose a framework of ethics,
values, fairness and objectivity on yourself at all
times. It is easy not to do this; you cannot impose
it on yourself forcibly because it has to become an
integral part of you.
What has to go through your
mind at the time of every decision, or most decisions
is: does this stand the test of public scrutiny in terms
of what I said earlier? As you think the decision through,
you have to automatically feel that this is wrong, incorrect,
or unfair. You have to think of the advantages or disadvantages
to the segments involved, be it employees or stakeholders.
What puts you off?
I often get frustrated by acts or implementations
that are incomplete or imperfect, where I feel someone
has not thought something through and has just done
the job mechanically. This works at different levels.
You don't expect a clerk to
exercise foresight. But if you move up the corporate
ladder you expect people, particularly those near the
top, to have thought through situations in terms of
all implications, to have ascribed the value system
I described earlier, and undertaken or implemented what
is necessary in totality. I appreciate a person who
does a little bit of overkill, even though it is not
necessary. I get very, very frustrated and upset if
someone does things in a sloppy manner.
What would you like
the younger generation to learn from the Tatas?
I don’t know how much they can learn from us, other
than the framework of what is right or wrong. The message
I would like to leave for future generations is that
the Tatas need to undergo tremendous change. We are
trying to undertake that change; we need the Tatas to
be known as less rigid, less averse to change, and willing
to question the unquestioned rather than operate on
assumptions. The younger generation should bring that
changed mindset into the Tata Group.
Can companies be role
models?
A company can be a role model in terms of its system
and, of course, the person driving that system is the
CEO of the company. The system is, in a manner of speaking,
the key to implementation and should be institutionalised.
It gets a bit dangerous when
the CEO has no system and his personality drives the
organisation, which he runs like his personal fiefdom.
In these circumstances it’s actually the CEO who is
the role model and not the company.
Which companies do
you think can act as role models?
The kind of company one would want to emulate is
one where products and technology are at the leading
edge, dealings with customers are very fair, services
are of a high order, and business ethics are transparent
and straightforward. A less tangible issue involves
the work environment, which should not be one where
you are stressed and driven to the point of being drugged.
One can’t adopt a single role
model, as it has to embody all that you want to do.
Different companies may be role models for different
reasons. Overall, you may consider General Electric
a role model for its tremendous growth. GE had a strong
CEO who drove and transformed it. But however much you
respect a Jack Welch, you may not be able to transform
GE into another company.
Are there any companies
in the Tata Group that fit the bill?
Tata
Steel has many of the attributes of the model company,
though not all of them.
Tata Motors, too, has some. But it’s very difficult
to make a judgement about each company unless you are
in it.
Why does the Tata Group
not have women in senior positions?
There is no conscious effort not to have women in
senior positions. And the Tata Group has had women in
senior positions in the past. It’s a valid question,
though. Some Indian companies would absolutely not have
a woman in a top position, sometimes not even in employment.
We don’t have any such issue. In Tata Motors we have
several women engineers who work alongside our male
engineers.
One often tends to turn to company
policy when it comes to the topic of women in senior
positions. Apart from policy, this is an issue of the
environment, even at the peer level. If a company has
to be conducive to having women in senior posts, there
should be peer acceptance. No matter what the company
policy is, in India peer acceptance is still a problem.
It is something our country has to get over. The solution
is to get more women involved.
It must be exciting
for a person like yourself, having been with the Tatas
for so long, to see the world change and to be involved
in making your businesses change? Were the good old
days better?
The good old days were the good old days; there
was less stress even though the times weren’t as exciting
as they are now. Today’s world is more stressful and
demanding. The expression ‘good old days’ is quite appropriate
since you could be more carefree then. You had more
time, more leeway to make mistakes without them being
devastating.
All in all, the demands on you
were more related to intrinsic things, to gut feel rather
than detailed study. I enjoy being in the age we are.
And I do believe we have a tougher job to do today.
What are your most
distinguishing characteristics?
It’s very difficult for me to talk about myself.
I would like to think I’m fair and just, and that I’m
accessible to everyone (there’s no bar on any employee
coming to me). And I’d like to believe I’m operating
honestly. That is something I am proud of.
* Professor
Amar Bose is the founder of Bose Corporation, the world-famous
manufacturer of audio equipment
** Schlumberger is a global technology
services company with a presence in nearly 100 countries.
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