Twenty years with the Tata Group
have not dulled Kapil Mehans appetite
for new challenges or his ambition to do the best
job he can. An interview with the vice-president,
sales and marketing, of Tata Chemicals
Kapil Mehan has travelled
a long way from his hometown of Qadian in Punjab to
find his place in the Tata sun. A graduate in veterinary
science, he won his management spurs at IIM, Ahmedabad,
in 1979 before starting his career at Rallis in 1981.
Currently vice-president, sales and marketing, at Tata
Chemicals, Mr Mehan has been part of the Tata family
ever since.
Mr Mehan is responsible
for the sales and marketing of all Tata Chemicals products,
Tata Salt, soda ash and fertilisers among them. In his
20 years with the Tata Group, he has held various positions
in locations across the country, while gaining extensive
knowledge about the agricultural sector and Indian markets.
Following the closure
of the Rallis fertiliser factory in 1984, it was Mr
Mehan who rebuilt the company’s business in north India,
increasing revenues from Rs 9 crore to Rs 25 crore.
A member of several
industry associations, Mr Mehan speaks in this interview
with Sujata Agarwal, about how his career has
progressed and of his ambition to continue contributing
to the growth of Tata Chemicals in particular and the
Tata Group in general.
From veterinary
science to management
I come from a middle-class family. While I was coming
of age in the mid-1970s, you either became an engineer
or a doctor. I was a few marks short of making it to
medical college so I chose the next best option, which
was veterinary science.
I was at the Punjab
Agricultural University in Ludhiana and soon realised
that veterinary science is not a small niche area but
actually opens to the larger field of agricultural and
animal husbandry. Then, when I was in my third year,
management started becoming a significant career option
and I decided to take a shot at it.
I appeared for the
CAT test and was chosen by three universities. IIM,
Ahmedabad, was one of them and, frankly, at the time
I did not realise fully that it was such a premier institute.
People were stunned that I, a vet, could get into an
IIM, but CAT is focused more on analytical ability and
maths and I have always been strong in these. My life
took a different course after I joined the IIM.
My first job was
with Rallis. I remember it clearly. The day was March
6, 1981, and I had appeared for interviews with ICI,
Hindustan Lever and Rallis. Rallis made me an offer
the same evening. Now, according to the placement rules
of the institute, you cannot reject more than one offer
and Rallis is not a company you reject. That’s how I
accepted their offer. And I was with them for the next
15 years.
The years
with Rallis
I started in the fertilisers and pesticides division
in Lucknow. It’s an interesting story. There were two
of us from IIM, Ahmedabad, who were joining the division,
Satish Sethi being the other. Mr Khullar, the person
in charge, could not decide who would go to Lucknow,
so he tossed a coin. Sethi went to Bombay and I to Lucknow
and that’s how my journey in Rallis started.
Rallis was a great
learning experience. I handled different assignments
and situations all over India. In each assignment there
were challenges and issues to be resolved and this helped
me gain experience and the confidence to handle the
business.
Initially I was
in charge of sales in eastern Uttar Pradesh, primarily
a fertiliser area. It was my first exposure to transactions
and business. I was only 23 years old and had older
people, the field staff, reporting to me. It was quite
a challenge to make them accept me. It was also a great
learning experience.
I learned that you
have to be willing to accept that your view may not
be the only one. I developed the ability to listen to
another person and get his perspective of a situation.
There were two senior people, in their late forties,
who were very competent, knew the market and the dealers.
I picked up a lot of the tricks of the trade from them.
I was also given a lot of freedom in my work by my boss.
I moved to Tamil
Nadu as area sales manager in 1984 and was there for
more than two years. This was a rewarding period in
my career. Initially there was an issue of acceptance
as I was the first non-south Indian area manager. The
language was a problem, too, but within a month I picked
up enough Tamil words to initiate a conversation, though
I must say that the locals were amused by my efforts
to speak their language.
I gained a lot of
confidence during this period, especially since I had
succeeded despite many drawbacks. My most fulfilling
experience was the setting up of the Rallis Coimbatore
office. I did it from scratch: from finding a place
to getting the people in place. I feel happier about
this achievement because my efforts and work were recognised.
I moved back to
Lucknow as regional manager in June 1986. It was a difficult
period. Rallis had sold its fertiliser factory in1984
and this resulted in low business levels in Uttar Pradesh.
The staffers were also very demoralised. In fact, before
I joined, the entire staff had put in their papers.
The first thing I did was call a meeting and ask people
to list all their problems, which I promised would be
resolved within two weeks. And that actually happened.
Then we started
scouting for business. Uttar Pradesh is a market for
fertilisers and not for pesticides, but we went around
to different companies, set up marketing arrangements
and started building the business. It was at this time
that Tata Chemicals received its letter of intent to
set up the fertiliser plant at Babrala. My aim was to
have Rallis do the marketing when production started.
When I left Lucknow in 1989, the business had increased
substantially.
The years between
1993 and 1995 were very eventful and exciting for me.
I was given more responsibilities and was promoted every
year. Many opportunities opened up around this time.
The import of some fertilisers had been opened up in
1992 and this was an important break. I took the initiative
and within two years Rallis was the highest fertiliser
importer in the country.
The corporate office
was so impressed that the entire import was centralised
from Delhi. It was a huge responsibility: we were negotiating
contracts worth millions of dollars with overseas clients
and soon we were doing Rs 400 crore worth of business
in pesticides and fertilisers.
In 1994 we got the
Tata Chemicals franchise. We had been working with them
since 1992, when we started the seed-marketing programme
and became involved from packaging to the launch. It
was due to our success here that we were given the mandate
to market fertilisers too.
Moving
to Tata Chemicals
There are two primary reasons why people change
jobs: they are not comfortable at the place they are
working in, and their career is not progressing. A
third reason could be money.
In my case, the
first two had been adequately taken care of at Rallis.
I had joined as a management trainee and had been promoted
about once every two years. As far as the monetary aspect
is concerned, I think that has been an issue with most
Tata companies and one, which is now getting corrected.
But money is a question of one’s needs and wants. More
than money, you need respect, an acknowledgement of
your work and a comfortable working environment.
I would say that
I moved because there was a synergy of business and
it was an opportunity to advance by career. Also, I
knew the people I would be working with.
Working
with the Tata Group
I have completed 20 years in the group. I would
say that I have done reasonably well in my career here.
What I cannot say is that I would have done better elsewhere.
When I joined Rallis
in 1981, I was aware that it was a part of the Tata
Group but that was not the main reason why I joined
the company. At that time Rallis was not really an active
part of the group, the Tatas being equal partners with
Fison’s of Britain. It was only in the late 1980s that
the Tatas bought out Fison’s and Rallis really became
a group company.
Of course, it has
always been a source of pride to work with the Tatas.
You feel this even more when you travel abroad. India
is seen as a third world country but, coming from the
Tata Group, you are looked at with respect. It gives
you a different perspective. This also happens when
you visit senior government functionaries; you are received
as a Tata person. No other organisation or group gives
you that kind of access or acknowledgement.
Working with the
Tata Group provides so many opportunities. I don’t think
I could have asked for more. You get to move to different
companies and, with the new human resources initiatives,
the moves will be more systematic. It is good for both
the group and for individuals.
The individual gets
exposed to different environments and business situations
and that’s what makes men out of boys. It gives you
the ability to make judgements and it makes you confident
about tackling varied issues. It also delivers the opportunity
for all-round growth. The new HR initiatives are going
to be even more exciting to work with the group.
Another aspect of
management is dealing with people and treating them
properly. I have been lucky here; I have had wonderful
colleagues right from my days at Rallis. I have never
had a problem with my seniors or juniors. I have always
received tremendous encouragement from my seniors and
a lot of support from my colleagues.
On family
I’m happily married and I have two daughters. My
elder daughter is in the tenth standard and the younger
one is in the eighth. Ours is an arranged marriage.
My wife is from Punjab and our native towns are only
18 km apart. She is in charge of the home and I generally
don’t interfere in household matters.
In today’s environment
running a house is also a fulltime job. Personally,
I feel that role definition is important in marriage,
and that you should respect each other’s space. Then
life can be wonderful.
I believe it is
important to spend time with one’s family. Once a year
we all go on a month-long vacation, either to Punjab
or a hill station. We also take short breaks every three
to four months. These are good because I get to spend
quality time with my family (I don’t even take my mobile
with me). Unfortunately, though, I haven’t been able
to do that often after coming to Bombay.
I enjoy morning
walks. I started playing golf in Delhi but in Bombay
it’s difficult to find a place to play. It’s a nice
game and I would like to get restarted on it.
On achievements
I think a key achievement was setting up the infrastructure
to handle the volumes in Tata Chemicals. The scaling
up of operations from one to ten — and that in a period
of just 18 months — was, I think, the most challenging
part, and we were quite successful in it.
An achievement I
remember is from my time with Rallis. This was early
1990s and I gave a business plan presentation where
I made some projections. The plan spoke of Rallis going
from 1,00,000 tonnes to 10,00,000 tonnes in fertilisers,
from a business of Rs 90 crore to Rs 400 crore. There
was a foreigner present and he commented that he had
never seen such projections by an operations manager,
adding for effect that either he would not see me at
the next conference or else would see me promoted. Came
the next year and he had to congratulate me because
I had done the job! Of course, there are others involved
but I would rate that as a highlight in my career.
 |
The challenges
at Tata Chemicals
I think the greatest challenge we are facing today
is growth and that is what all of us — [managing director)
Mr Prasad Menon, myself and other senior people — are
our working on. We are working on many initiatives.
Some of them are close to being finalised and soon we
will be on top. Also, in the last year, with all the
management changes, we have become a lot more focused
and current.
On the
future
I have never thought about where I will be in the
next five years or so; I believe it doesn't work that
way. In life there are opportunities and there is you.
Whenever an opportunity comes along, you have to see
whether you are there or not. You should feel confident
that you have performed well and justified the confidence
of your superiors in you. Then you can look forward
to your career growing. I definitely don’t expect to
be sitting in the same position for a long time. Where
there is an opportunity, I will take it with both hands.
Any regrets
about your career choice?
Not really. The only thing I would say is that being
a veterinarian requires certain skills and you get to
work with your hands and heart, whereas in management
you work more with your mind. Sometimes I sit back and
think I would have made a better veterinarian, but I
haven’t done too badly in management.
|
Business matters
- In sales it is crucial
that you don’t keep disputes simmering with
your business associates; they won’t be interested
in your business if you do. Associates look
for two fundamentals. First, they must see you
as a long-term player, so that they can align
their long-term business with you as a supplier
or a manufacturing company. Second, they look
for fairness in dealings.
- Pesticides are closer
to being a FMCG product than fertilisers. The
pesticides business is highly competitive, there
are a large number of players, very little differentiation
in products, and you really have to work hard
to demonstrate the effectiveness of your product
to farmers.
- The key skill is the
ability to position your product in the marketplace
at the right time. Most pesticides are used
on a particular crop within a cycle of 15 days.
You plan your strategy for 365 days but the
actual usage of the product has to happen in
15 days. That is the challenge and excitement
of this business.
— Kapil
Mehan
|
|